Since 2018, has established itself as the first performance analysis based individual player development platform for professional players, semi-professional players, and aspiring players across the United States of America. The first athletes were Jodie Taylor (Seattle Reign and England Women's National Team) and Yeal Averbuch-West (FC Kansas City and former US Women's National Team).

The Halftime Review Webinar

David Gough, owner of, lessons from national team high-performance coaching webinar series, May 2020.

Salford City Radio Interview




Loving husband & devoted father of six. An experienced student of the game. Travelled the world with Football, worked in 17 different countries over 3 continents and worked at every level of the game. With over 20 years of experience, David is a current senior women's international team coach with the Jamaican Football Federation. David has held the UEFA A-license for over a decade, when in 2010, aged just 27, David was one of the youngest A-license holders in Europe. Off the field, David is one of a very few elite coaches who also hold an MSc in performance coaching. David's credentials range from professional clubs in England to the National Women's Soccer League (NWSL) and Power5 coference college soccer in the United States. In 2015, David coached the England National Senior Women's team and brought home a bronze medal from the FIFA Women's World Cup. David is now based in Floirda with his family and is the owner of Check out David's elite player and coach recommendations below.

Morgan Church

Morgan Church brings a rich and diverse background in the sport. Most recently, as a Technical Advisor/Club Development Manager with U.S. Soccer Federation. She worked with Youth National Team and top talent within the Southeast, identifying, coaching, and overseeing development pathway. She also has the ability to provide detailed technical support and analysis to Clubs to enhance the environment and aid in the creation, monitoring and application of individual development plans for players and staff. Her experience also granted her the opportunity to educate and instruct courses throughout the country for various licenses.

Her career prior to U.S. Soccer, spans more than a decade as a coach, technical director, instructor and administrator in the Southeast region. Church served as the Technical Director for the United Soccer Alliance, as well as the Community Programs Director for the Jacksonville Armada. Church also spent seven years as the Associate Head Coach at the University of North Florida, the First Assistant Soccer Coach at Gonzaga University, and Graduate Assistant Coach at Florida State University in 2016.

Coaching Bio:

  • U.S. Soccer Technical Advisor/Club Development Manager
  • University of North Florida Associate Head Coach
  • Gonzaga University Graduate Assistant Coach
  • Florida State University Graduate Assistant Coach
  • Jacksonville FC Technical Director
  • Creeks Soccer Club Director of Coaching Academy
  • United Soccer Alliance Technical Director - DA
  • ODP Region 1 and Region 3 Staff Coach


  • USSF "A" License
  • USSF Academy Director License
  • USSF Director of Coaching License
  • USSF Instructor License
  • NSCAA Goalkeeper License


Nicholaus Yeung

Originally from Hong Kong, I am studying Football Coaching and Performance at University of South Wales. I have worked as a performance analyst in both senior and youth academy level at Carmarthen Town in Welsh Premier League and Cardiff City FC's academy. My coaching qualifications include Level 2 coaching from English FA and C license from FAW.

Calvin Strong

Calvin is currently a 2nd-year student studying Football Coaching and Performance at the University of South Wales. He's a course representative, University 1st team and Taffs Well analyst. Calvin has played and coached at local football teams. As a fan of the NFL, he took up playing Flag Football and became a Defensive Captain. He enjoys reading, computer games, cooking and is fond of peanut butter. Calvin's been accepted to work for the FAW and is looking forward to this experience. He also plans to develop his coaching as he looks ahead to a career in the football industry.

Yash Nagwe

I started working part-time with a NPO in 2016 where our goal was to inculcate life skills in underprivileged children through football. This experience was pivotal and changed the way I thought about people and the game.

After my college education, I made the decision to study football coaching and performance at university of south wales and moved to the UK shortly after.

I'm currently in my final year preparing for the journey after graduation. I'm working on developing the required skills in order to fulfil my ambition of becoming a coach of a professional team.

Amogh Adige

My name is Amogh Adige, I am from India. I currently study football coaching and performance at University of South Wales. I am passionate about football coaching and analysis and have experience of working as an analyst at a professional club in EFL League 2 as well as doing an internship with the Football Association of Wales. I continually like to be engaged in coaching and have worked with development centres and academy level players whilst currently completing the UEFA B license coaching course. My ambition is to work in professional football, and I enjoy new challenges and opportunities.


Jodie Taylor UEFA Euro 2017 Golden Boot Winner

David coaching England's Senior Women's National Team

Yael Averbuch-West

David worked with the team when I played for FC Kansas City. His expertise was hugely helpful when it came to tactical analysis and individual feedback in particular. David is very knowledgeable about the game in general, but his ability to pinpoint details and help us to implement them on the field is brilliant. He's a pleasure to work with and was a very valuable resource to the club.

Yael Averbuch-West
Executive Director of the National Women's Soccer League Players Associaation
and former US Women's National team player

Toni Duggan

It was great to work with Goughy in the lead up to the World Cup, he was a great coach who was great to have around the team & someone who I always felt was really approachable and always filled you with confidence as a player... He was a hard worker & liked to work with players individually to work on their weaknesses. For me, his attention to detail was first class on both myself & the opposition we was coming up against.

Toni Duggan
Athletico Madrid and
England Senior Women's National Team

UEFA Euro 2017 Qualifying Camp - St. George's Park - England's National Football Centre

Jill Scott

It was great to work with a coach who is so passionate about what he does! Never left a stone unturned and his analysis was always top class! Taught me a lot about my game and helped me improve in so many technical and tactical aspects.... any club would be lucky to have him!

Jill Scott
Manchester City and
England National Football Team
2 time FIFPRO World XI player
2015 & 2019

Kayla McCoy

I have had the pleasure of being coached by David during my time with the Jamaican women's national team. After a recent injury he made himself available to meet with me and help me continue learning and growing through film in spite of not being able to play. He is a highly experienced coach and it shows in the way he is able to simplify the game and explain teaching points in ways that are easily understood and applied. He took the time to ask about my own goals and where I think I need to improve, and he has shown up to every session prepared and with a plan based off of those goals. David is extremely detail oriented and does a phenomenal job studying and analyzing little nuances of the game that others might have overlooked. Working with David I feel that I have greatly improved how I view the game and have learned to read situations more effectively to become more of an attacking threat on the field.

Kayla McCoy
Houston Dash
Jamaica Womens National Team

Leanne Kiernan

I am currently working with David Gough. For the last few months I have been struggling with an injury, so I decided to invest my time with David working one-on-one on my game. David is both an exceptional coach and, most importantly, a great person!

I have felt that the last few months David has given me the best information, both tactically and technically, to improve my game. From working with David I feel like I understand areas in which I needed to improve on. David is a highly skilled coach and has his own unique way of teaching, which I found extremely helpful. David is very detailed in the way he coaches and he wouldn't leave any questions unanswered. I would highly recommend David to any other athletes out there wanting to add that extra edge to their game.

Leanne Kiernan
West Ham United Womens
Barclays FA WSL
& Republic of Ireland International

England National Women's team training - St. George's Park - England's National Football Centre

Izzy Christiansen

I worked closely with David during his post with my national team. I found his technical detail and information delivery perfect for my position on the field and the player I am. I benefited hugely from the belief that David gave me in 1-on-1 video meetings and also on the pitch. I loved his appoach to the game and his passion and appreciation for technical midfield play. I'd highly recommend David because I think his experience is invaluable, especially when working with players on a 1-on-1 basis.

Izzy Christiansen
Everton Women's and
England Women's National Team

Casey Stoney

He really helped me during his time with the National Team, he helped me break down and look at my game in huge detail and improve my confidence at the highest level. I always made time to go and see him to work on my game individually.

Casey Stoney
Manager Manchester United Women's Team

Match Day -2 England v USA WNT inaugural SHEBelieves Cup 2016 - USA

Jade Moore

I worked closely with David throughout the women's World Cup in Canada 2015 where I believed we built a great working relationship. I would like to highlight his qualities as a coach but also as a person; he has a great ability to shine either when working with a team or on an individual basis, along with a very passionate attitude towards his work, an impressive enthusiasm for solving problems with a high level of professionalism. However, the thing that stood out to me most was his love for the game but also the love for making people shine. He is the ultimate confidence builder. A guy that taught me a lot about myself and my game.

Jade Moore
Reading FC
Barclays Women's Super League
England Women's National Team

Natasha Dowie

I worked with David a few times with the England Senior women's football team and enjoyed the experience.

He helped me with putting together a video package for my Agent to share with clubs that I was in negotiations with. A very approachable guy who is always willing to help players wherever possible.

Natasha Dowie
Melbourne Victory
W League, Australia

Portland Thorns FC vs. FC Kansas City - Providence Park 2017, ATT 17,500 - National Women's Soccer League

Vlatko Andonovski

I have coached at the highest level of professional soccer, here in the USA since 2012. It is my professional opinion that Davids' abilities are indeed exceptional, and he will significantly contribute to the scucess and growth of the sport on a national level here in the USA in the coming years.

Vlatko Andonovski
Head Coach of U.S. Women's National Team
2 time NWSL Champion
Former NWSL Coach of The Year

FC Kansas City vs. Seattle Reign - Swope Park 2017 - National Women's Soccer League

Mark Sampson

David worked supporting myself as the head coach in an assistant coach position in the Senior National Women's Team setup for almost three years in the run up to the 2015 FIFA Women's World Cup and subsequent successful UEFA European 2017 Championship Qualifying campaign. David's contribution over a prolonged period at the Finals in Canada themselves was integral to the England National Women's Team making history at the 2015 FIFA Women's World Cup. His professionalism, endeavor and knowledge in the role of Assistant Coach was crucial to our nation's success on the World stage. His reputation and his resume will undoubtedly mean he is extremely attractive to a number of prefessional clubs, college programmes, and youth development organizations across America.

Mark Sampson
Former England Senior Women's National Team Manager
Current Assistant Manager Stevenage Town
Sky Bet EFL League 2

Jamaica vs. Canada CONCACAF 2020 Olympic Qualifying tournament

Hubert Busby Jr.

I've had the privilege of working with David in multiple capacities. He is a true professional in all that he does. David is a great communicator, knowledgeable, and a true educator of the game.
David is uniquely gifted in breaking down all aspects of the game. His authentic and caring demeanor enables him to establish rapport quickly with players of all ages. He is a fantastic coach and an even better person. It's an honor to work with him and we are grateful to have him involved with our program.

Hubert Busby Jr
Jamaican Women's National Team Coach
Technical Advisor Women's Jamaican Program

Pre-Olympic Qualifying Camp - Jamaica, 2020

Dick Bate

I have known David for some five years now having worked with him at Cardiff City Football Club. He has much experience in the game of football. He is an intelligent student of the game. David was reliable, trustworthy and industrious in the professional relationship I had with him, was of a "cheery nature as an individual with a good sense of humour and was good company. He is prepared to state his opinion on matters that are relevant and will discuss differences of opinion if not agreeing, whilst contributing to the eventual course of action that was decided - ideal in a professional environment. He has a passion for the game of football, is industrious in his endeavours to progress and learn and is reliable when required to take on a project of work. In my experience a good worker, reliable, able to lead with ideas and action.

I recommend David to you both as an employee and as a person.

Dick Bate (1946 - 2018)
FIFA Technical Advisor
Former National Youth Team Coach to the Football Association (U17-U20 Age groups)
Former Technical Director for Canadian and Malaysian Football Associations
Former FA Elite Coaching Director
UEFA Professional Licence Holder
Former Technical Consultant to the Asian Football Confederation

Ian Barker

I am of the opinion that Mr. Gough is an individual of extraordinary ability in the field of youth soccer performance coaching and he stands out amongst his peers as one of the very few individuals to have reached such a level of expertise. I have known about Mr. Gough given his outstanding reputation in the soccer community for several years. In the years preceding his rise to the top of the game at International level and here at the professional level in the USA. Mr. Gough has had a tremendous career as a soccer coach. I can vouch for his career achievements and qualifications, which include the UEFA A License and a Master's Degree in High Performance Coaching. Furthermore, I have become familiar with his outstanding contributions to the pursuit of excellence as an elite youth soccer coach. It is my opinion that Mr. Gough, as an individual with extraordinary ability in the field of youth performance coaching, has risen to the very top echelons of his professional A level that only a handful of people in the world have ever reached. His record of success, demonstrated by the tangible improvements of the players, teams, and coaches he works with earned him the well deserved reputation of being an international authority in youth soccer coaching.

Ian Barker
Director of Coaching Education
United Soccer Coaches Association

Rhys Carr

I worked with David very early on in our career and one of the first things that struck me about him was his ability to connect with the players on a personal level. He did this by going the extra mile for the players in their individual development and performance and showing a genuine care for their improvement.

David has a great work ethic and attention to detail which is essential for any top level coach.

Rhys Carr
Individual Player Development Coach
Sheffield United Football Club
English Premier League

David & Pepijn Lijnders Assisstant manager Liverpool Football Club at Welsh Football Association Coaching Conference 2017

Pepijn Lijnders Coaching session Liverpool first team 2020

Nottingham Forest v Cardiff City U18's FA Youth Cup - 2014

David Tutonda

I worked with David Gough for two years in the Cardiff city youth team. In that period I felt a massive improvement in my game coming from a non professional environment. Which led me to receiving a professional contract. Goughy's attention to detail is superb in both the physical and tactical aspect of the game. Top 1 on 1 coach and very honest in his work. Great man, top coach!

David Tutonda
Professional Footballer
Barnet Football Club
Vanarama National League

Curtis Watkins

I had the pleasure of working with Goughy at Cardiff city. Goughy brings a lot of knowledge and experience, but his attention to detail was as good as it gets. He invested a lot of time and effort with me 1-on-1. Helping me to develop various aspects of my game, with the use of video analysis of my own game and elite level players who I was aspiring to play like. More importantly than all that, his calmness, honesty and man management was on point every day. Great coach and all round top guy.

Curtis Watkins
Barry Town United
JD Cymru Welsh Premier League
Welsh U19's International PLayer
Cardiff City Professional Player


It was a pleasure working with Goughy at youth team at Cardiff City. He brings a lot of knowledge and wisdom and is exceptional 1-on-1 coaching. He invested a lot of time 1-on-1 with me to develop various aspects of my game, doing drills and even video analysis of elite level players. I owe a lot to David for where I am today as the time he invested into me was priceless. I can remember I went through a phase of hitting the woodwork in games so in the warm ups just before the game he would make me get it out of my system and hit each post and the crossbar. Great man and a great coach.

Macauley Southam-Hales
Professional Footballer
Fleetwood Town Football Club
Sky Bet English Football League 2
Former Apprentice at Cardiff City FC

Jadon Sancho, Cristiano Ronaldo and individual coaching: Why one-on-one training is on the rise

More and more clubs are appointing individual player development coaches but why are they doing it and what do these coaches do? Contact us today to get your very own individual developmemnt coach and start dreaming big.

David former D1 Women's College coach, SEC Conference


Team analysis for up to 12 games a weekend
Performance analysis will be returned to coaches/club directors within 48 hours on a match day
Coach education and coach mentoring opportunities
Match day coach cam experiences


To become an official 2020/2021 professional player we can tailor the individual player development program to your specific needs.
Every game you play will be fully analyzed for you as an individual
Weekly performance feedback (if desired)
Unlimited access to your own individual HUDL account where all your footage is stored
Use your HUDL account to showcase all your highlights and best plays to share with coaches and agents
Unlimited access to the video database for elite players
*Must be a professional footballer under contract or playing for your national team to qualify for this package.

Contact our team today!

Contact us directly for individual pricing
To become an official 2020/2021 athlete we can tailor the individual player development program to your specific needs.
Every game you play will be fully analyzed
Weekly performance feedback via Zoom
Unlimited access to your own individual HUDL account
Use your HUDL account to showcase all your highlights and best plays to share with college coaches
Unlimited access to the video database for elite player clips
Webinars with professional players
Individual on-field coaching is also available
Personalized strength and conditioning program for your position
Free player development camp placement Summer 2020 ($699)
+ player development passport included

Contact our team today!


x2 Video Performance Analysis
x2 45 min. analysis feedback session (Zoom)
All your individual clips with graphics
3 month access and an individual login to your own HUDL account
3 month access to the video database for elite player clips
+ player development passport included

Contact our team today!


Send in your own game footage to be analyzed
x1 Video Performance Analysis
x1 45 min. analysis feedback session (Zoom)
All your individual clips with graphics
3 month access and an individual login to your own HUDL account
3 month access to the video database for elite player clips


x1 Game filmed
All your individual clips

Individual Player Development Sessions
per hour
Private / small group coaching
Never more than 8 players
Contact us today for more information!

Contact our team today!

Player Development Camps
per player
Location: North Florida, USA
Date: August 10th - 12th, 2020 athletes free, ages 13-19

Contact us today for more information!

Contact our team today!